Cloud business provider Brightpearl has added support for eBay and Magento to giveusers a single view of customers, orders and inventory across multiple sales channels.
The company launched the new addition at its Bristol office last week, opening the door for small businesses to connect their eBay listings and Magento-based stores with the Brightpearl system.
Customers will have the ability to synchronise accounting, inventory, CRM, availability and pricing information with these two popular sales channels as well as download orders and customer details into Brightpearl's back-office suite.
Salman Malik, chief executive of Brightpearl said: "Our customers operate in highly competitive markets and we think they shouldn't miss a sale just because of the complexity of managing data across multiple sales channels online or offline. Our integrated approach eliminates that complexity to provide a single view of customers, inventory, prices and sales performance, consolidating multiple sales channels into one flexible but powerful system. Large businesses have built systems like these over the years, but small businesses haven't been able to afford them or easily implement them. We are changing that."
The news comes hot on the heels of a recent study by the Gartner Group emphasising that US retailers need to up their multichannel game if they are to survive and grow.
Brightpearl plans to add more channels over time.
Malik added: "This is just the start, our vision is that businesses should be able to sell anywhere they want to - any online marketplace or any shopping cart software - easily and cost-effectively while managing all customer data, orders, inventory, fulfilment and financials in one centralised place. New channels shouldn't create new headaches on the back end. Using a platform that lets them scale smoothly across all channels - online and offline - is the future for small retail and wholesale businesses."