Launched on the same day as the new Paym phone payments app, Sage's Payments Landscape 2014 report reveals more than a third of customers would be more likely to shop at outlets that offer a range of payments methods or innovative payment types.
Despite this increasing customer demand, 80% of businesses surveyed said they would only embrace new payment methods if customers actually requested them.
This passive stance on payment technology has created a gap between what customers want and what businesses provide, opening up an opportunity for business growth among early adopters.
“We’re at a turning point,” explained Sage Pay chief executive Simon Black...
About Robert Lovell
Business and finance journalist