Editor at large AccountingWEB
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AccountingWEB insights reveal the undercurrents in how accountants are using the latest technology
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Dive deeper into the software maelstrom

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​The initial findings of AccountingWEB’s latest software research project have already got tongues wagging within the profession. Now is the time to dig a little deeper into the issues facing accountants and their software suppliers.

20th Oct 2021
Editor at large AccountingWEB
Columnist
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In recent weeks, AccountingWEB has been exploring topics such as relations between software developers and accountants and how to build new service lines around cloud apps. With so much happening with hybrid working and Making Tax Digital, these discussions struck a chord with members because they reflected the experiences accountants have been going through in recent months.

Those insights were uncovered by a new programme of quarterly surveys to get under the skin of how accountants are using the latest technology. The second phase of this market research project is already underway and is looking in more detail at some of the other issues highlighted by our initial research:

  • A lockdown-fuelled surge in specialist practice management software use.

  • Rapid growth in forecasting & planning software: was it a one-off or will it last?

  • Larger firms are reviewing their payroll options.

The software market research is being led by head of insight Julian Green from Nostradamus Consulting, who worked with AccountingWEB to develop a truly independent and rigorously executed programme. In addition to the quarterly surveys, the programme will move on to focus groups and expert panels to shine more light on the underlying issues identified by the research. 

Drawing on market-weighted feedback from more than 500 professional and business software users, the first quarterly survey turned up some interesting findings, not just about where software users were focusing their attention, but also on the satisfaction and recommendation ratings for different products. These discoveries included:

  • Which software vendor 22% of users would not recommend.

  • Which vendors are recommended as good value for money.

  • Which vendors have positive and negative net promoter scores.

  • Where the major vendors have sweet spots and blindspots.

In true AccountingWEB tradition, these insights will be shared with members through articles, reports and webinars on the site. All of the wave 1 survey findings are presented in a detailed report available for £495+VAT. A free executive summary edition is also available. Both versions are available for download from the AccountingWEB resources page

Julian Green will discuss the latest research results with John Stokdyk at the Accounting Software State of the Nation keynote presentation at the AccountingWEB Live Expo on Wednesday 1 December. All attendees to this session will receive a free copy of the full insight report.

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