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FinancialForce goes on shopping spree

19th Nov 2013
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Have you found this content useful? Use the button above to save it to your profile., the cloud accounting offshoot of, this week launched a bold move into the wider business application market space by acquiring two fellow developers of Salesforce-compatible supply chain and HR applications.

The financial details were not disclosed, but FinancialForce timed the announcements to take place on the eve of this year’s Dreamforce jamboree for Salesforce users, the deals involve:

  • Los Angeles-based Less Software, a specialist in supply chain management software. Its Supply Chain On Demand system has been rebranded FinancialForce SCM and extends the company’s reach into stock, distribution and logistics functions.
  • Canadian developer Vana Workforce specialises in HR software, and its Human Capital Management suite encompasses the full range of personnel systems from HR records and management information to recruitment, absence management, payroll, performance and talent management.

The acquisitions are an interesting departure both for and the Salesforce app developer community.

FinancialForce emerged from a joint venture between UK accounting software house CODA and CODA, it should be remembered, made its name as an accounting engine specialist that typically plugged its system into mixed corporate computing environments.

With behind it, extended that strategy into the cloud, providing “best of breed” financials that other Salesforce-compatible developers could plug into. While it adopted this strategy, Software Satisfaction Award-winner NetSuite and international ERP giant SAP both took full-function cloud ERP systems to the market. Now, it appears, has decided that it wants to compete head-to-head with them, and looks to be preying on fellow third-party developers on Salesforce’s platform to feed its strategy. president and CEO Jeremy Roche called this week’s deals “just the beginning in our quest to redefine the role of the back office”.


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