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FinancialForce ERP unveils cloud ERP suite

19th Feb 2014
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Have you found this content useful? Use the button above to save it to your profile., the cloud venture backed by and UNIT4 [via UK offshoot CODA] has released its unified FinancialForce ERP suite.

The move has been on the cards since November, when acquired supply chain developer Less Software and Canadian HR software house Vana Workforce.

Both firms developed their tools on Salesforce’s application platform, making it clear that was ready to move from its niche as a specialist accounting software developer to take on the likes of NetSuite, SAP and Microsoft in the fast-growing market for cloud ERP systems

The shared application platform appears to have delivered the anticipated synergies to pave the way for today’s FinancialForce ERP announcement. In addition to handling financials, supply chain and human capital management (HCM), the new suite also plugs directly into to let users get a “consistent view of the entire customer journey”, the company said.

In its official announcement of the ERP product launch, FinancialForce stuck its boot into the “anti-social and transaction-oriented” systems offered by its rivals. In contrast, it claimed the FinancialForce ERP/ link gives users  access to cross-departmental reporting, analytics, workflow tools and the Salesforce Chatter social media system for in-house collaboration. vice president Tom Brennan said the continuous workflow was already there. “Since the acquisition, we have made some technical updates to improve that workflow further and we expect to do more work in the coming quarters, for example, improving the continuity and analytics between PSA and HCM.

Asked if this announcement was as much about marketing as technology, Brennan replied, “Yes, this is a rebranding - we are declaring our entrance in the ERP market.”

One early user of the configuration, Crown Partners, was quoted on the benefits of being able to track an opportunity through its sales pipeline to collecting the cash.

“Our 2014 forecast shows that we will nearly double our revenue while only increasing our back office resource by around 20%,” said Crown Partners director of operations Kevin Barth.

The ERP launch was accompanied by financial results from UNIT4 disclosing that revenues had jumped 85% to $30.6m in the year to 31 December 2013. CEO Jeremy Roche commented: “Our rapid growth and acquisitions in 2013 have caught a lot of attention in the software industry. We are onto something here. We are on a mission to end disparate systems and barriers that prevent companies from operating at optimal speed. We are bringing to the forefront FinancialForce ERP to equip our customers with proven solutions that will give them the edge in this new customer-obsessed era.”


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