Staff Writer AccountingWEB
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FreeAgent unveils business performance tool Radar

Top four accounting platform FreeAgent has released a new feature called Radar, designed to increase productivity for small businesses. Coronavirus support is soon to follow.

8th Apr 2020
Staff Writer AccountingWEB
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The FreeAgent team hard at work in an ideas session.
FreeAgent
The FreeAgent team hard at work in an ideas session.

Cloud accounting software provider FreeAgent has recently revamped its version of Insights with Radar – a new central hub “for day-to-day financial management”.

Radar is free for FreeAgent users and includes an admin tool that provides an automatically updated to-do list to help users improve their workload management efficiency. Although there are other offerings on the market from third-party providers such as Futrli, Radar appears to currently be the only non-plug-in offering an engine of personalised insights from the central software provider.

According to FreeAgent CEO Ed Molyneux, the point of Radar was for FreeAgent to do “the hard work instead” in identifying and planning daily admin schedules by building personal, daily to-do lists by interpreting user-data. 

Molyneux explained that the schedules would become “more intricate and insightful over time”, with Radar eventually becoming a “complete central hub for small business admin”, from daily accounting tasks to financial services, such as finding insurance and loans. Molyneux added that the end goal is for “FreeAgent to be invaluable for teaching and informing people about how their business is actually running.”

The smart analysis to-do list

FreeAgent chief product officer Roan Lavery told AccountingWEB the point of the daily to-do list was to encourage customers to “keep on top of their books” by “doing little and often”. In turn, this will ensure that the data is up-to-date in order to reflect as accurate insights as possible back to the customers.

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