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Having a name that nobody can pronnounce is (in my view) not a great idea,
I just had a look and they have a page on their site dedicated to explaining how to pronnounce the name!
https://www.futrli.com/the-forecast/how-do-you-pronounce-our-new-name-fu...
I liked the idea of being able to 'White label' the software, but at a 'one-off' cost of £1,000 I don't think a lot will bother!
Even their Partner subscriptions start at £99 per month, so I'm afraid it's not for me.
For that reason, I'm out.
I am pleased you explained the name change John as I would never have worked it out.
As a man who is still smarting over the name change of the chocolate bar formally known as Marathon to snickers I think the marketing people often get these things wrong.
A marathon was the snack of a champion but what the hell is a snicker.
What does Futurely even mean?
White labelling is a good idea as I didn't like the branding all over the product before but the costs of the white label seems a bit pricy for my pocket. A refresh of the output reports would be more welcome than the rebrand.
it took me 3 seconds to work out that it is FUTURELY I havent read any of the blurb either , back to the tax returns
Its a made up word lacking sufficient vowels which makes it look like an acronym, such as
FUTile Reaction to Lack of Interest
Its all Bllx really the functionality is more important than self-indulgent rebranding
Silly name, but there are a lot of them about, which I understand is to get the web domain.
Starburst will always be Opel Fruits to me.
"Opel Fruits"? Don't you mean "Opal Fruits"?
Opel Fruits are still sold in continental Europe, but over here they were re-branded as "Vauxhall Fruits"