The pace of change within the profession has accelerated and created an environment where ‘Generation Y’ accountants are best placed to respond to the changing role and demands, according to the latest Pulse research from Sage.
The research reveals that prolonged economic uncertainty, shifting client expectations and competition has created a new breed of accountants – those born between 1980 and 1993.
More than half of all accountants believe that their role has significantly changed over the past three years, an increase of nearly 20% since 2011.
Four out of five business owners have had to cut costs to protect their firms over the past 12 months and as a result clients are...
About Robert Lovell
Business and finance journalist