Marketing and PR are seen by some accountants as the “lighter” aspect of work, but in order to sell your services and win clients, you’ve got to be good at both.
Cloud accounting software vendor Xero is currently running a summer camp; a series of webinars to teach practitioners the benefits of the software and share hints and tips on other topics, such as the aforementioned marketing.
AccountingWEB joined Nina Michell, marketing manager for Xero and PracticeWEB’s senior client adviser Chris Arnold on a webinar, and gathered a multitude of marketing and PR hints and tips from the experts.
Improving your PR...
About Rachael Power
Your friendly, neighbourhood community editor.