The cloud can transform practices’ relationships with their clients and increase their profitability, but are UK accountants addicted to traditional ‘broken’ practices, asks Rod Newing from the Xero user conference.
The Great Hall at Moorgate Place was packed, as speaker after speaker explained how the cloud is transforming accounting practices, changing client relationships and improving cash flow and profitability. Then the excitement and optimism was brought to a shuddering halt by Richard Anning, from the IT Faculty. He said that a survey of 700 accounting practices of all sizes a year ago revealed that just 3% were looking to use the cloud for accounting.
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