Microsoft SBA makes US debut

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Microsoft introduced its new Small Business Accounting (SBA) application to the US this week with a package of money-off special offers.

A spokesman for the company in the UK could not give any further details about the product, but said it was working on the expectation of and Autumn 2006 launch.

Microsoft Office Small Business Accounting 2006, to give it the formal name, is very specifically focused on the north American market, where Intuit's QuickBooks dominates. The "get QuickBooks" strategy is evident in both the program's design and Microsoft's aggressive marketing plan, which includes $100 discounts for purchases before the end of April, versions of SBA bundled alongside the Office Small Business Management Edition 2006 on Dell Dimension, Optiplex and Latitude PCs and a "Small Busine...

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