Adapting to the cloud: New brands

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One of the more interesting approaches that we have seen in the last two years is existing firms creating entirely new brands focussed on providing cloud first, fixed fee, general accounting services, says Richard Sergeant.

Although relatively small in number, this intriguing area is seen as having great potential for established firms to adapt quickly to the opportunities of cloud without major disruption to the existing practice.In the beginning

Chris Wrighton is a partner at Harold Sharp a more traditional accountancy business, and now also director at FlowOnline. He explains there were a number of factors that combined to give them the motivation to create a new brand, including the age profile of their clients: “Some of the relationships go...

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About Richard Sergeant

Richard Sergeant

Specialist insight and business development support for accountants and their vendors. Cloud advocate with a pragmatist eye.

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By jlsmith
28th Apr 2016 11:06

Serious question. I'd be interested to know what's the process in getting such advertorials written about one's company and published in this way.  Do you pay?  Do you need to know the right people?  

Thanks (3)
28th Apr 2016 17:31

Thanks

jlsmith wrote:

Serious question. I'd be interested to know what's the process in getting such advertorials written about one's company and published in this way.  Do you pay?  Do you need to know the right people?  

Hi there,

Nope, that's not how it works. Richard's articles are from an everyday perspective. He's a real person involved in everyday accounting. If you think his experiences are completely invalid and you've got interesting insights into transitioning to cloud, we'd be very interested to hear from you.

Thanks (0)
28th Apr 2016 11:25

Pay me

In all seriousness, no firm is paid or pays to be in any of my articles.

I just research and look for interesting people to talk to that I think can represent a specific view of what is going on. Interviewees are selected from approaches after desk research, recommendations, and my own network. 

I do accept multiple currencies for other work, but generally quote in sterling.

Thanks (0)
avatar
29th Apr 2016 07:29

Brand name or seperate company

I would be interested to hear from those that have done this their thoughts on why they chose  doing as a separate brand of existing business or a separate company.

Thanks.

 

Thanks (0)