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Senta 2017 vendor profile

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24th Jan 2017
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Through a series of conversations with accountants in 2014-15, software developer James Kilford spotted a gap in the market for practice management software tools designed for accountancy practices.

He took his idea to Bristol’s Webstart incubator programme and then the Seedrs crowdfunding site to raise £130,000 to develop his idea.

The online service charges a flat £29 per month per user and tackles workflow scheduling, client relationship management (CRM) and secure document sharing.

To cope with the demands of practices that typically have to carry out 10,000-15,000 tasks a year, workflow scheduling is the foundation around which Senta has added lightweight, but functional CRM and marketing tools. With a customer base of 130+ practices, Kilford says the company’s relatively small size and fresh approach is a source of strength, because it allows Senta to “talk to practices constantly – then introduce changes and fixes just about every day”.

Product overview

Senta’s graphical home page dashboard indicates that this is a modern, user-friendly cloud application. This jumping off point leads the way to a collection of ready configured components designed to meet the needs of a typical practice. These include a flexible, configurable client list, a workflow scheduling engine and lightweight, but functional CRM and marketing tools to match the requirements of small firms.

Delivered for a fixed price that starts at £29 per user per month (with slightly lower rates as extra users are added), Senta has found a nice balance between usability and functionality.

Integrations with other systems are fundamental to Senta according to Kilford. “We are vendor agnostic. You can’t get one system to do everything, so you need to integrate. We have legacy systems we depend on, and need to get data out. As a result of this approach, Senta can link to cloud bookkeeping applications within the practice, and beyond to Companies House and other data sources such as Zapier via application programming interfaces (APIs).

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For a detailed comparison of best practice management software for accountants and individual software user reviews, visit AccountingWEB’s Practice Management Software category page in Software Reviews.

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