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David Maister launches blog and podcasts

25th Jan 2006
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US practice development guru David Maister has jumped on the podcasting bandwagon and is now offering what he likens to a "a full college course in professional services marketing" from his website.

Formerly a professor at Harvard Business School, Maister became an independent consultant in 1985 and has written practice development titles including 'The Trusted Advisor', 'Practice What You Preach' and 'Managing the Professional Service Firm'.

Now he's expanding into cyberspace via It's a full-on, up-to-the-minute collection of all the latest web communication technologies: podcasts, RSS news feeds and webinars, including a free Peter Drucker tribute event on 25 January.

Last week, Maister also launched a new blog called Passion, People and Principles with a call to readers: "Please participate, by posing challenging new questions and suggesting emerging topics, and perhaps together we can all make progress in our understanding."

The site also includes an archive dispensing useful dollops of professional insight and commonsense in articles such as "Do you really want a relationship?", "How to give advice" and "Strategy and the fat smoker."

There is no doubt that Maister is a major league guru and his latest web excursions are a fascinating new direction. Claiming that his site offers thousands of dollars worth of consultancy wisdom available for free, he commented: "I firmly believe that the best way for an individual or a company to showcase both their expertise and their dedication to client service is to prove they have something to offer by giving something for free."

AccountingWEB can claim to have played a minor role in stimulating Maister's interest in the internet. Back in 2000, our US sister site invited him along to an online workshop in which he discussed 'The Trusted Advisor' with members. On previous form, Maister's site will definitely be a site worth monitoring for anyone involved in practice management and new business development.

John Stokdyk


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