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Alton Towers to the rescue!
In a nifty piece of PR opportunism, the Alton Towers theme park has come to the aid of the profession with the offer of free rides on its scariest attractions for qualified accountants.
"We all know that accountants work extremely hard in highly demanding business environments, but we're equally sure that many of them would thoroughly enjoy a day at Alton Towers," commented Alton Towers marketing manager Mike Lorimer.
"We hope they'll recognise a good deal when they see one and give themselves a break this September!"
The terms and conditions are as follows - the offer is open to any qualified accountant, as long as they are accompanied by a fee-paying adult and can produce a photo ID along with the appropriate professional membership card.
"Pinstripes optional," says the Alton Towers press release. Ho! Ho!
So, it continues, prove you are up for a thrill by escaping the monotony of spreadsheets, and checking out the G-forces on rides like Rita, Queen of Speed, Oblivion and Nemesis.
Professional membership card??
Do qualified accountants carry membership cards confirming their qualified status? The ACCA haven't given me one. Do you think they'll le me ride if I produce my framed A4 sized practising certificate?
I think I’ve heard this one before
It’s an old and rather worn stereotype, much like the character it’s trying to portray.
This stereotype is set to change. The entire accounting arena is going through the biggest cultural upheaval in decades; social, political and technological factors all impacting on the accountant’s role. If accountants are boring because of their environment, severe changes in this environment will certainly impact on their stereotype.
New advances in accounting technology is one key factor set to alter the environment of accountancy firms. Reduction of paperwork on desks is one obvious benefit and lengthy retrieval of hard copies from archaic filing systems is no longer necessary. Technology is also an enabler for effective and efficient communications, improving the way an accountant interacts with their colleagues and clients.
But in order to say a long delayed goodbye to the old accounting stereotype, today’s accountant needs to embrace and not fight the changes to their environment.