LinkedIn expands news and contact services

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Rachael Power
Community Correspondent
Sift Media
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LinkedIn has made a raft of changes over the last few months, including overhauling features such as contacts, interests and profile options.

In addition, the professional social media website has ridded itself of certain older features it felt were no longer working.

The most obvious change is the ‘simplified’ navigation pane, which is just the forefront for a raft of changes to the website, which turned 10 last month. The full version of this article describes the changes in more detail, including:  

  • Contacts revamped
  • LinkedIn Today
  • Profile changes
  • Security
  • Tagging

LinkedIn has established itself as the leading social networking site for professionals, and become a key marketing tool. If you haven't really explored the site before the recent enhancements, AccountingWEB has a range of guides and advice on the subject including:

Mark Lee has also recently completed a series of articles explaining different features of LinkedIn for those thinking of starting their own accountancy firm.

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By coland
04th Jun 2013 10:57

Social media

Yet to find anyone who has sought professional advice based only on a presence in social media.

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04th Jun 2013 11:45

I tend to agree BUT.....

coland wrote:

Yet to find anyone who has sought professional advice based only on a presence in social media.

I tend to agree that it's unlikely - which is one of the reasons all of my advice on the subject is so measured and debunks a lot of the hype. Having said that I was contacted just this week by an accountant who tells me that she has won dozens of clients around the UK solely through her social media activity. At my request she has also shared some data around this such that the claim seems perfectly feasible - however unlikely we might think it to be.


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05th Jun 2013 12:27

LinkedIn "Skills" endorsement lacks substance

The box that appears at the top of each contact's page, asking visitors to endorse that person's skills and expertise fails in its objective. Many people simply click "endorse" to remove it from the screen and because they're embarrassed not to. They usually don't realise that they are thereby endorsing a whole range of skills, even some for which they have no knowledge of the subject's expertise (some aren't even skills added by the subject, but by LinkedIn as an automatic extension to skills already posted).

This should be much more of an opt-in process, so that the default is to not endorse at all and, more importantly, the user should have to tick those skills that (s)he wishes to endorse, rather than (as at present) click a small cross to delete those skills that they do not wish to endorse.

I recently asked a group of people with whom I worked on a project to endorse one particular skill relevant to that project. I even provided short instructions on how to untick the other skills and add in this particular skill (which was not listed in the first few that appear at the top of each person's profile page). Most of them ended up endorsing me for a range of unrelated skills on which they had not seen my expertise, and they were unable to understand how to add the one skill that they wanted to endorse!

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04th Jun 2013 11:41

Good point Charlie

I say much the same thing about how pointless is the endorsements 'feature' in part four of my latest series on LinkedIn (as referenced by Rachael above).


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By scohen
04th Jun 2013 13:24

Great summary Rachael.

Have debated the endorsements in a number of arenas - face-to-face and in LinkedIn groups.


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04th Jun 2013 13:46

Perhaps endorsements are more useful for jobseekers, so those in recruitment and HR using hiring solutions (which make up half of LinkedIn's revenue, so I understand) to make them stand out in terms of skills. 

However, there has been much debate of how credible they are (I can endorse any contact for any skill they have without ever even knowing if they're skilled at it).

If you're not a fan, you can't turn off endorsements completely but you can 'hide' them from your profile by clicking on the pencil icon on the endorsements box, and chose 'no, do not show my endorsements'. 

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06th Jun 2013 23:38

Linkedin had its day?

General consensus seems to be that the endorsements function is at least irritating and at worse detrimental to the concept of 'recommending' contacts.

Recommendation are a valuable tool - you take your time to provide a testimonial for one of your contacts about how good they are at what they do.

This has real value.

Endorsements are a click of a button but could be misinterpreted as a recommendation. I've received numerous endorsements from linkedin contacts who I have never worked closely with and in some cases have not met. How on earth can they endorse me for 'accounting' or 'tax returns'?

My view is that it seriously devalues linkedin and is turning people away from it.

I'm speaking as someone who has used linkedin as a fundamental part of my marketing strategy to be build my practice. I've estimated that around 80% of all my clients have come direct from linkedin or via recommendations/introductions from others I have met through linkedin.

Its a very powerful tool but I 'm starting to lose interest in it.


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