While some accountants win new clients through the force of their personality and reputation, more and more are reliant on their website and social media activity, explains Mark Lee.
As ever, the importance of such resources depends on who you see as prospective clients. And the more new clients you seek the more important it is to make it easy for them to choose you.
Years ago someone looking for a new client might ask around their friends or look up local accountants in the Yellow Pages. There are more resources available now and prospects will often form a view of any recommendation or search results when they check out your website.
Another argument for having an effective online presence is that this can boost the number of people who could recommend you or choose you as their next or first accountant.
Inevitably we form a view and maybe judge people by reference to what we read online – just think about some of the personalities who regularly comment on AccountingWEB. When you have not met or even spoken with someone it is human nature to build up a picture and to decide who you take seriously, who you are prepared to help and whose views you will spend less time considering.
Thus we should expect prospective clients to...
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.