Accountants are increasingly embracing and investing in mobile technology to reach out to clients and new prospects.
Early responses to MyFirmsApp’s apps survey on AccountingWEB show that increasing numbers of accountants are providing apps and mobile websites for their clients and are using mobile devices to connect.
In response to the smartphone boom, around 20% of firms have created their own app or introduced a mobile enabled/responsive website. A further 23% are considering investing in one of these products.
And in the next 12 months, around 50% of those surveyed are aiming to invest further in smartphones, with a similar level looking to invest in tablets.
When survey respondents were asked what their preferred mobile device was: 34% went for the iPhone (Apple), 32% the iPad (Apple) and 16% for the Samsung Galaxy (Android).
Their preferences are broadly in line with mobile use on AccountingWEB. Apple products are leading the pack in the accounting market, both in terms of usage and preference; however Android devices are also experiencing steady growth in the profession. In the past year AccountingWEB saw a 114% boost in mobile traffic and 123% using tablets, compared to just 13% rise in desktop use.
Those using iPhones to access the site has increased 122% over the last year; iPads are up 112% and the Samsung Galaxy family up 60% year-on-year.
Despite accountants being slightly slower to adapt to new technology, compared to wider consumer trends, the smartphone and apps markets are rapidly expanding.
Take part now in the MyFirmsApp’s apps survey on AccountingWEB.