Online networking for accountants: Choose your platform

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Rachael Power
Community Correspondent
Sift Media
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In a recent article on AccountingWEB, Mark Lee challenged accountants to stop thinking about social media strategy as a single concept and to develop a multi-platform approach to their online networking activity.

As an accompaniment to his advice, this article looks at some of the most popular social media sites and offers suggestions on how they can work for you. If you are interested in devoting more time to a specific site, consult the links in each section for more advice on the different social networking sites.

Register with AccountingWEB and log in to see the full text of this article, which covers the sites listed below, or follow the links to other material:

LinkedIn -the most business-oriented of the leading social media communities and is the probably the most widely site frequented by finance professional professionals.

Twitter - the Marmite of social media websites, you either love it or you hate it. But whatever your perspective, accountants are finding new ways to use Twitter every day.

Facebook - One of the biggest social networking sites in the world, the chances are your clients, potential clients, family, friends and colleagues already have a page. 

Google+ - a profile-based extension of your existing Gmail or Google Places account. 

Feel free, as always, to add your own suggestions by commenting on this article.

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15th Nov 2012 15:01

What a great summary (subject to a couple of points)

This is mostly a great summary article - well done Rachael. There is much less generic advice than in many others I have seen.  And thanks for the name check and links back to my previous articles on social media here.

May I add a few comments please on those points with which I disagree?

Linkedin - I don't know any accountants who need to PAY to use it. Best advice here is to wait until you find you're trying to do something that requires a paid-for account. Even then the first question should be: Do I really need that additional facility? You don't.


1 - The Follow Friday facility has had no discernable impact on my follower numbers for years even though others frequently give me an #FF.  I conclude it's pointless.

2 - The best way that most accountants can use twitter for lead generation is to search and find LOCAL businesses and LOCAL people needing tax return help.  It's all too easy to get sidetracked by hashtags and search results from random strangers who will never become paying clients.

3 - I recommend accountants personalise their accounts with a personal photo, not a corporate one. People deal with people. Big brands need business accounts.  Local accountants much less so.

Facebook - "Facebook can be a useful social media tool for accountants."  Really? I'm hoping to see some evidence of this - as indicated on my recent 'cynical' piece here.

Yes, you can do all the things you mention but are any accountants getting value from doing so?

Google+ - Much the same as for facebook. All those things are possible, but is it worth the time and effort?  I'm hoping to find out.






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15th Nov 2012 16:04

Good article

I fully endorse Mark Lees point of view. LinkedIn is essential for networking -the other two or three of little value

Malcolm McFarlin

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20th Nov 2012 16:06


@Mark, agree with your comments on a premium (paid for) account - complete waste of money for the vast majority of users and perhaps all accountants.

Its very easy to identify and communicate with your target audience without spending any money on it. The very best linkedin experts (I use this term carefully as there are an awful lot of snake oil salesmen calling themselves 'experts') advise most users not to pay for a premium account until they have maximised their use of a free account, and most users don't.


Twitter - it works and again you don't have to spend too much time on it.



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20th Nov 2012 16:07

@Rachael , what about... media platforms such as Hootsuite though? These are great and do help save loads of time if you use multiple platforms.

No mention of these which I think are great.

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21st Nov 2012 14:02

Hi Kent accountant, 

Hi Kent accountant, 

I was dealing solely with social media networks rather than platforms for this particular article, but I definitely agree that platforms like the specialised Tweetdeck and broader Hootsuite are excellent and definitely time-saving, which is great for someone who doesn't want to spend a maximum amount of time on social media. 

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02nd Jun 2015 07:03

No mention of these which I think are great.

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