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Panalitix's Elevate powers up content marketing

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18th Feb 2016
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Panalitix hopes its new done-for-you content marketing tool Elevate will allow accountants to become savvy content marketers. AccountingWEB found out more at Xerocon 2016.

The Australian cloud forecasting and analysis company hopes Elevate will make it easier for accountants to professionally market their services. “Not all accountants are naturally inclined toward marketing,” said Dermot Hamblin, Panalitix’s UK country manager. “For those accountants we’ve introduced Elevate.”

Once subscribed to Elevate, the accountant receives a templated e-newsletter. The template is professionally designed and modular, allowing the practitioner to slot their branding into the newsletter.

The template looks professional, without necessarily being an inspired piece of graphic design. But for many accountants, it should very adequately fill the gap in content marketing that they have. The newsletter can be sent to a maximum of 10,000 recipients.

The template is pre-populated with content and insights written by Panalitix. According to Hamblin, the newsletter includes, “a video, article and case study about business improvement covering growth, profit, cash flow, and, succession or selling”. The newsletter also comes with sharing links at the bottom, enabling recipients to share the content.

 “The vast proportion of accountants has never been exposed to marketing,” said Hamblin. There is, rightly so, a very large emphasis on ensuring technical efficiency for accountants, said Hamblin, but the “softer skills are often ignored”. Elevate, he told AccountingWEB, hopes to alter that by automating and simplifying content marketing.

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