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2020 Software Innovation of the Year | Fluidly Goal Planner
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Software Innovation of the Year | Winner: Fluidly | Software Awards 2020


Even with the challenges faced by accountants in 2020, innovations were on offer from several different directions. This year's innovation winner Fluidly came through with a new feature to support scenario and goal planning.

3rd Dec 2020
Editor in Chief AccountingWEB
In association with
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In the final for the innovation category, Fluidly saw off challenges from the AI analytics and audit tool Inflo, Sage's platform-agnostic MTD data viewer, the new Xero Tax module, and an online platform for auditing bank assets from Circuit. Choosing a winner from such a mixed bag was difficult, but the judges were ultimately swayed by the timeliness of Fluidly's offering.

Commentary: “All of the innovation entrants had their merits. Inflo, Xero Tax, Circuit and Sage's VAT Center might get an opportunity to come into their own over the next couple of years, but given the stresses on business during 2020, Fluidly responded by releasing its Goal Planner module to support urgent  cost-cutting and revenue-loss models. The words of one judge echoed testimonials from several accountants who had applied the Goal Planner across their client portfolios: ‘You can see how useful this was for anyone who needed to apply for CBILS loans. It’s a great product that fulfils an immediate need.’”​

This year’s finalists:

  • Circit

  • Fluidly Goal Planner

  • Inflo

  • Sage VAT Centre

  • Xero Tax

Click for more Software Awards 2020 winners


Accounting Excellence Software Awards 2020

Every year, the Accounting Excellence Software Awards celebrates the very best in accounting technology. Voted for by the UK public in what is now proudly the UK's biggest survey of accounting software, independent voting across multiple criteria means that the Software Awards are valued by both the audience and the winners alike. 

This year, the Accounting Excellence Software Awards will be run online via the AccountingWEB and Accounting Excellence websites. Shortlists and winners for each of the categories will be announced on AccountingWEB with the keenly-fought Practice Suite of the Year announced live at the Accounting Excellence Firm Awards 2020. 

Visit the Accounting Excellence 2020 hub 


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