Using BI to attract new clients

Kashflow logo
Share this content

The secret to attracting new customers and maintain growth in the current business climate is good business intelligence, explains KPMG’s Rick Hawkins.

Many organisations expend a great deal of effort analysing what they have sold, to whom, where, by whom and under what. However, a much smaller proportion of firms use BI to draw insight from data and truly understand the customer behaviours that are essential for identifying the right prospects to develop into the most profitable clients.

Please Login or Register to read the full article

The full article is available to registered members only. To read the rest of this article you’ll need to login or register. Registration is FREE and allows you to view all content, ask questions, comment and much more.


Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.