The Business of Marketing: How to develop a strong brand and proposition for your firm

On Demand

... Checking access

Having issues with this webinar? Please let us know

Brought to you by
PracticeWeb Logo

About this session

Here’s something amazing: history tells us that firms with a strong brand recover nine times faster from an economic crisis than those without.

But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?

Join PracticeWeb Managing Director Mike Crook and brand expert Alex Tucker for this workshop style webinar to find out:

  • The advantage of building a strong brand
  • Ways to differentiate your firm
  • Create an emotional connection with your clients. 
  • Craft an authentic point of difference in the market. 
  • Define a clear purpose to accelerate growth. 
  • Protect your budget and spend it wisely. 
  • Build up trust with your target clients. 
  • Have a voice and be heard.

About The Business of Marketing:
Every month, PracticeWeb's Mike Crook will go behind-the-scenes on marketing, using a blend of SME insight and data informed marketing. To provide firms with practical advice and best practice.

To help them navigate the road ahead through their digital presence. Mike Crook is the Managing Director of the award-winning marketing agency PracticeWeb, which has worked exclusively with accounting firms for more than 20 years. 

Under Mike's leadership, PracticeWeb has gone from strength to strength, from winning awards for their results focused digital marketing, to entering into powerful partnerships with fintech firms such as Senta and with the ACCA.

Mike has almost two decades of experience under his belt as a digital marketing and business transformation strategist. Having learned the ropes working with brands such as HSBC, Zurich Financial, Peugeot and Triumph Motorcycles. He is an expert in every aspect of digital marketing from brand building to website development, with a particular interest in the power of user testing, research and data to deliver results.