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Replies (4)
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Twitter and Facebook - not the way to go
I think accountants can make real mistakes with Twitter and Facebook - they are not professional outlets. We use LinkedIn which is a fantastic and very powerful business tool. We used to have a Facebook group but this did not compliment the business so we closed it down.
I would advise accountants to look at LinkedIn - much better.
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Likewise
Although, the way some people use Linkedin has a lot to be desired - for example changing your profile or whatever in some minor way to ensure that you get a mention.
Time management tip
Reading tweets, RSS feeds etc can be seriously damaging to your wealth. In working hours send all these things straight into spam and then review that folder at times you specifically allocate during the week.
Virtual tax support for accountants: www.rossmartin.co.uk
LinkedIn deficiency
One LinkedIn omission is in the field of privacy control - although I don't mind networking with former colleagues and college pals, I don't really want recruiters harvesting my contacts, so I would really like LinkedIn to have a lower tier of contact to which you could assign recruiters etc, without direct access to your "proper useful" networks.
The same might apply to business clients.
Being professional
I think some accountants are too hung up on being 'professional'. Yes by all means provide good quality service but have a bit of fun whilst doing.
Twitter in particular is a great way of showing off your personality and attracting clients.
Some great points made in the article.