Born in the cloud, Xero is a beautiful, easy-to-use accounting platform for small businesses and their advisors. Xero has more than 1.8 million subscribers in over 180 countries with more than 463,000 of those in the UK. The company has a thriving ecosystem of 700+ third party apps and 200+ connections to banks and financial service providers. Xero has won a number of awards in the UK. These include Financial Software Provider at the 2019 FD Excellence Awards, Cloud Product of the Year at the 2019 National Technology Awards, Small Business Accounting, Practitioners’ Choice Award at the 2018 Accounting Excellence Awards and Best Bookkeeping Software and Friendliest Software Provider at the 2018 ICB Luca Awards.