Born in the cloud, Xero is a beautiful, easy-to-use platform for small businesses and their advisors. The company has 1.6 million subscribers in over 180 countries, with more than 355,000 of those in the UK, and a thriving ecosystem seamlessly integrating with 700+ apps. On the inaugural 2018 Financial Times FT1000 High-Growth Companies Asia Pacific list, Xero was the fastest growing tech company in the $200 million+ segment. Xero has won a number of awards in the UK. These include winning the Small Business Accounting, Practitioners’ Choice Award at the 2018 Accounting Excellence Awards, Technology Provider of the Year at the British Small Business Awards in 2017, Practice Software of the Year at the British Accountancy Awards and Best Bookkeeping Software and Friendliest Software Provider at the ICB Luca Awards in 2018.